Rockify.tv is a music streaming application designed to bring back the old days of music television. Similar in design to Pandora, Rockify.tv takes the user’s preferences in music and creates a live, streaming playlist of relevant and similar artists. The big difference, of course, is that Rockify.tv streams music videos instead of just songs. The application features a fair few social media integration options as well, encouraging the sharing of content between users.
Rockify.tv launched in beta form in April of 2011. Since then, the application has seen moderate success. The application boasts over 300 Twitter followers, and has been “liked” on Facebook over 1,500 times. Rockify.tv went public on May 31, 2012, which will likely bring the application more users and more success.
Rockify.tv is the first application of its kind, combining streaming, random music apps like Pandora and Last.fm with the basic concepts behind YouTube and Vimeo. The application takes the user’s musical tastes and builds a custom music channel, complete with streaming videos. The application’s robust social media integration ensures that its community will grow organically and stay connected.
Rockify.tv’s interface could use a little work. It’s not exactly clear where or how to start a new channel, and the application’s default size (nearly full screen) makes it unsuitable for multi-tasking. However, once the user gets more familiar with the way in which Rockify.tv operates, the experience is smooth and enjoyable. Music selection does appear to be limited, but this will likely change as the application ages.
Registering for Rockify.tv requires a bit of trust on the user’s part, as the only way to begin is allowing the application access to the user’s Twitter or Facebook account. Once the app is authorized, the user will have to provide a name and email address, with optional slots for gender and country of origin. Access to the app is granted as soon as the information is submitted.
The forced access to social networking may be seen as a major negative point to users unwilling to share their information--there's no way to start an account without allowing Rockify.tv to see your Facebook or Twitter data.
Rockify.tv is free to use and hopes to earn revenue by allowing users to purchase the music they see in their video feed.
Anyone that listens to music while working and has some extra screen space could benefit from Rockify.tv. It’s also the perfect house-party accompaniment; simply fire it up on an extra screen and let the auto-generating playlist keep the music pumping out. Rockify.tv’s focus on video means it may not be appropriate for particularly professional work environments.